22nd July 2019
LEVI’S® x STRANGER THINGS FALL/WINTER 2019
Strange looks good on you.
For Fall/Winter 2019, Levi’s® partners with Netflix’s hit series Stranger Things on a capsule collection that will include product for both men’s and women’s. Watch any movie or TV show from the 1980s and you’ll witness a decade awash in Levi’s®. And for contemporary proof of that, look no further than the Stranger Things series, which takes place during the 1980s.
Working directly with the Stranger Things wardrobe team on their third season, Levi’s® leveraged their extensive Archives to help round out period-correct costuming for a wide range of characters in the show. The new season is set in 1985, a time when the Levi’s® brand’s massive imprint on culture and everyday style was as significant as it is today.
Not only will these full looks appear in the show, they’ll also be available for purchase as part of this summer’s special edition Levi’s® x Stranger Things collection. This July, you’ll be able to go into a store and buy a complete, authentically recreated Levi’s® looks worn by two beloved Stranger Things heroes. It really is 1985 all over again.
“Stranger Things – when this opportunity slid across my desk, my nose started to bleed. Getting to visit the set and work on some of the costumes with their amazing designers was another level of collaboration.”—Jonathan Cheung, SVP of Design Innovation at Levi’s®.
The two teams partnered on a campaign that features the collection shot throughout the famed Starcourt Mall, the set and primary backdrop of Stranger Things Season 3.
Levi’s® x Stranger Things collection will be available from 1 July 2019, at the following stores:
Levi’s® Raffles City #01-14
Levi’s® JEWEL Changi #B1-269
Levi’s® ION Orchard #B2-23
Levi’s® Vivocity #01-67
Levi’s® Bugis Junction #02-10A