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LEVI’S® 2018 CHINESE NEW YEAR COLLECTION

The Chinese New Year Collection
Cool as ever!

As a century-old leading denim brand, Levi’s® never stop exploring new designs and innovations. This year’s Chinese New Year Collection features a mixture of various traditional Chinese New Year elements and a wide range of trendy street styles. For the year of the dog, we have a special “dog paw” logo. Elements of red were infused with denim to bring you unique and stylish options for the upcoming New Year.

The men’s collection features the 512™ Slim Taper Fit and 502™ Regular Taper Fit in advanced stretch fabrics, with turnover print patterns that allows for different wearing occasions. Taking inspiration from Hip-hop style, floral embroidery patterns were paired together with jeans, truckers and sweatshirts, and a reversible bomber. We are also celebrating the new year with stretch denim shirts and red-plaid shirts.

For ladies, this year’s collection continues to feature the 711 Skinny Fit and 721 High-Rise Skinny Fit. The jeans are designed exclusively for Asian women to give them a chic silhouette. Matched with metallic-color embroidery flowers, the jeans go perfectly with flats, heels and boots. Whichever style you choose – colorful street style or charming feminine style, it is designed to flatter and fit.
The 2018 Chinese New Year Collection is a perfect blend of street style with Chinese elements well suited for the festive occasion and everyday wear. FOLLOW YOUR RESOLUTIONS, FOR ONCE, and #be a doer# in Levi’s® starting from NOW!

Levi’s® Chinese New Year Collection for Men
This season’s men’s collection features the comfortable 512™ Slim Taper Fit and 502™ Regular Taper Fit designed to wake up the hip-hop soul inside you. Embroideries originated from street culture are incorporated into the Trucker jacket and bottoms, with the history of Levi’s® turning into print patterns inside the legs. We are also introducing a whole line of long-sleeve shirts including stretch denim shirts and red-plaid shirts. Celebrate the Year of the Dog in Levi’s® with specially designed dog paw prints!

Levi’s® Chinese New Year Collection for Women
This year’s collection features the 711 Skinny Fit and 721 High-Rise Skinny Fit that are designed exclusively for Asian women. These comfortable stretch denim jeans are cut with a figure-hugging fit and chic silhouette. They go perfectly with flats, heels and boots. Matched with metallic-color embroidery flowers and street-style contrast-color patches, it is designed to flatter and fit.