19th April 2021
Jay Gee Group Collaborates with Rookie to open its first kids’ multi-brands retail store in Jewel Mall, Singapore Changi Airport
Rookie is a kids only, multi-brand, premium retail destination that will be opening its first location in Singapore! The Rookie store will be opening in April 2019 by Jay Gee Group and is strategically located in the new Jewel Mall situated at the gateway of Singapore Changi Airport.
Rookie is a Global Kids retail concept that holds a collection of iconic brands such as Converse, Levi’s®, Hurley, Jordan and Nike. With an emphasis on apparel and accessories for babies and all the way to 14-year olds, the Rookie store provides a complete head to toe convenient and premium shopping experience.
Rookie is a Global retail concept created by Haddad Brands in 2011. Rookie currently has over 600 stores opened across Asia, South America, and the Middle East. It is the exclusive destination for Converse, Levi’s®, Hurley, Jordan and Nike kids, head to toe shopping.
About Jay Gee Group
Jay Gee Group of companies is one of the leading and well-known names in fashion and lifestyle retailing with its origins dating back to 1883 and presence across South East Asia. The group’s portfolio of brands cater to adults, young and children alike and include brands like Levi’s®, Dockers®, dENiZEN™, T.M.Lewin, Pure & Well, adidas® Kids, carter’s®, Converse Kids, Hurley Kids, Jordan Kids, Levi’s® Kids, New Balance Kids, Nike Kids, OshKosh B’gosh®, Puma Kids and Timberland Kids.