23rd April 2019
dENiZEN™ Raises Awareness About Hereditary Cancer with National Cancer Centre Singapore through Jeans For Genes Campaign
SINGAPORE – dENiZEN™ is honoured to announce its collaboration with National Cancer Centre Singapore (NCCS) to raise awareness about hereditary cancer.
Jeans For Genes was established as a national fundraising campaign for inherited conditions. Today, countries around the world use this as a platform to increase awareness for various genetic conditions and raise funds for research and treatment purposes. Launched for the first time in Singapore, NCCS has adopted this iconic campaign with a primary aim to raise awareness about hereditary cancer. Individuals with certain hereditary conditions have a higher risk of developing cancer. The identification of these individuals is essential for the early detection of cancer or reducing the chance of cancer developing. In some cases, this may help with cancer treatment decisions.
In conjunction with this campaign, dENiZEN™ has produced a range of exclusive Jeans For Genes t-shirts. The t-shirts can be found at all dENiZEN™ stores. All customers will also be given an informational flyer explaining the role genes play in cancer. Customers who purchase any denim jeans will also receive a free Jeans For Genes enamel pin.
Show your support for the Jeans For Genes campaign by wearing your favourite pair of dENiZEN™ jeans and a Jeans For Genes T-shirt on 25 April 2019.
dENiZEN™ has its root in an iconic jeans label with denim in its DNA. Regardless of cultures, beliefs, and languages, dENiZEN™ unites them with quality denim wear that is a perfect match for their dynamic lifestyles.
dENiZEN™ – One Fit. One Language.