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ALDO LAUNCHES ITS FALL ATHLEISURE SERIES – ALDO Mx3.0

Singapore 30 July 2018 – International footwear and accessories brand ALDO launches its Fall athleisure series – ALDO Mx3.0.

 

Originated from Montreal – a city rich in diversity, cultures and art – ALDO Mx sub-brand represents inclusion regardless of ethnicity, religion and background. Mx celebrates both small and big victories, and all those in between. The term ‘Mx’ after all comes from the gender neutral equivalent of ‘Mr and Ms’. It symbolises an equality in status, in opportunity, and in all facets of life.

The Mx 3.0 Core Series is geared towards the casualist who is always getting ready – be it curating a music playlist to start the day with, or taking their time to piece together an outfit to embody the spirit of carpe diem.

As the launch of the new collection coincides with the month of the nation’s birthday, ALDO is working with local sneaker customisation artists from Velvethoop Customs to extend shoe customisation services in their ION Orchard flagship store. On 4, 5 and 9 August, any purchase of white, black or red Mx 3.0 sneakers entitles customers to a National day-inspired customisation.

The Mx 3.0 Core series, priced at $109, will be available in all ALDO stores island-wide from 2 August 2018 onwards.

 

ALDO Mx Artist

Fueling creativity through community, this Fall, ALDO has partnered with 5 street artists from Montreal, New York city, London, Seoul and Dubai. Each took the Aldo Mx sneaker and made it their canvas for creative expression. Mx Artist Series will be pre-launched on ALDO Singapore online store – aldoshoes.com.sg – on 17 August 2018. This special series will be available exclusively at ALDO ION Orchard from 23 August 2018 onwards.

STEP IN, UP AND OUT with ALDO Singapore and Kult Gallery

To extend beyond Mx Artist collaboration and to empower the local art community, ALDO Singapore has worked with Kult Gallery, an integral player in the local urban art scene, through an art mentorship program – Step IN, UP and OUT.

Six mentors have been hand-picked across the disciplines of Bartistry, Graffiti, Moving Image-Making, Music and Photography to partner with the budding creatives through an open call. Their works will culminate into an experiential art showcase held at Kult Gallery from 17 to 19 Aug 2018.

 

Step In, Up, and Out Exhibition

Venue: Kult Gallery, 11 Wilkie Road Singapore 228120

 17 August 2018

Media event:                     5pm – 7 pm

Public:                                 7pm – 10pm

18 & 19 August 2018

Public:                                 2pm – 8pm

 

Find Aldo Singapore and social and online media

Website: www.aldoshoes.com.sg (official launch on 17 August 2018)

Facebook: ALDO Shoes – Singapore

Instagram: @aldoshoes_sg